Search Engine Answer Engine Optimization Specialist Job at The VAM Group, San Francisco, CA

  • The VAM Group
  • San Francisco, CA

Job Description

Please don't email, reachout, or call the founder. Also we are not taking in agencies or recruitment firms.

The VAM Group is looking for a hands-on specialist who understands onsite, offsite, and technical SEO, along with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

You will help our clients get discovered through search engines and AI-powered answers, then turn that visibility into qualified traffic, leads, and revenue. You should be comfortable auditing a website, prioritizing opportunities, implementing improvements, and measuring results.

What You’ll Own

Onsite SEO

* Conduct keyword, audience, competitor, and search intent research.
* Optimize page titles, descriptions, headings, URLs, internal links, and content structure.
* Build content briefs, topic clusters, and landing page recommendations.
* Identify content gaps, keyword cannibalization, and outdated or underperforming pages.
* Work with copywriters and designers to improve relevance, usability, and conversion.

Offsite SEO

* Develop relevant backlink acquisition, digital PR, and outreach strategies.
* Identify opportunities for brand mentions, industry placements, citations, and partnerships.
* Audit backlink profiles and assess link quality.
* Manage local listings and business profile consistency where applicable.
* Build authority through credible placements and relationships.

Technical SEO

* Audit crawlability, indexability, site architecture, and rendering.
* Diagnose issues involving robots.txt, XML sitemaps, canonicals, redirects, and broken links.
* Implement and validate appropriate structured data.
* Identify page speed, mobile usability, and Core Web Vitals improvements.
* Support website launches and migrations with redirect mapping and validation.
* Implement fixes within your capabilities and give developers clear requirements for larger changes.

AEO & GEO

* Structure content to answer audience questions clearly and accurately.
* Improve brand, entity, product, and service information across relevant pages and external sources.
* Develop useful FAQs, comparison pages, definitions, and original content that can support citations.
* Monitor brand mentions, citations, and referral traffic from AI search experiences.
* Test improvements and distinguish measurable results from assumptions.

Measurement & Accountability

* Use Google Search Console, Bing Webmaster Tools, GA4, and relevant SEO tools.
* Track organic visibility, qualified traffic, conversions, and business outcomes.
* Maintain a prioritized roadmap with clear deliverables and deadlines.
* Explain what changed, why it matters, and what the results show.

What You Bring

* Demonstrated experience across onsite, offsite, and technical SEO.
* Practical knowledge of AEO and GEO, supported by examples or documented testing.
* Experience with tools such as Screaming Frog, Ahrefs, Semrush, or comparable platforms.
* Working knowledge of HTML, structured data, and common CMS platforms.
* Ability to collaborate with developers, copywriters, designers, and account managers.
* Strong research, communication, and project ownership.
* Responsible use of AI tools, with human review for accuracy and quality.

How We Measure Success

Success means resolving technical barriers, improving relevant search visibility, earning credible authority, and generating qualified organic conversions. Reporting should connect the work to business outcomes.

Background niches preferred: Cybersecurity, Finance, GTM Product, Fintech, and AI

To Apply

Please include:

1. Your résumé or portfolio.
2. Two examples of SEO projects, including your responsibilities and measurable results.
3. One technical issue you diagnosed and helped resolve.
4. An AEO or GEO example showing what you tested and learned.
5. Your preferred tools, weekly availability, and requested rate.

We’re looking for someone who can identify the problem, execute the work, and explain the impact. You can work on your regional zone's working hours, but will need to show up to team meetings when required (US based time zone).

Job Tags

Local area

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